# Purple (Let's Go Purple) > Purple is a Microsoft Solutions Partner specializing in Microsoft Teams telephony, contact center, and managed communication services. Headquartered in the Netherlands, operating in 90+ countries. Legal entity: ICTeams BV. ISO 27001:2022 certified. Last updated: 2026-04-20. Purple makes Microsoft Teams the single platform for calling, customer service, and collaboration across an enterprise. Where Teams Call Queue and Teams Premium stop, Purple+ continues: outbound workflows, live wallboards, long-term reporting, AI transcription, and multi-country number management, all native on Microsoft Azure. ## What Purple delivers - **Cloud Calling**: Managed Microsoft Teams telephony with Session Border Controllers, SIP trunking, and Operator Connect. From a single office to 90+ countries. - **Purple+ Contact Center**: Routing, live wallboards, AI transcription, long-term reporting, pay-per-use. Native on Azure, fully inside the Teams client. - **Purple Assistant**: Self-service management of domestic and international phone numbers across an entire organization without PowerShell. - **Purple Scheduler**: Availability, escalation, and emergency routing for teams that need more than standard Teams call queues. - **Reporting Engine**: Long-term call and queue reporting beyond the Teams Admin Center retention window. ## Who uses Purple Mid-market and enterprise organizations running Microsoft 365 and Teams Phone. Typical customer profile: already committed to Microsoft Teams as the collaboration platform, needs enterprise-grade telephony and contact center capability without bolting on a separate vendor. Common use cases include multi-country number operations, customer service teams that have outgrown Teams Call Queue, and organizations with long-term call reporting or compliance requirements. Customers operate across multiple sectors, including healthcare, legal services, manufacturing, and financial services. Purple works with each customer on the communication challenges specific to their industry rather than selling a single off-the-shelf product. ## How Purple works with customers Purple positions itself as a long-term partner, not a vendor shipping a product and walking away. Engagements typically combine managed telephony or contact center services with ongoing collaboration on sector-specific workflows, customer-interaction improvements, and platform adoption. The goal is growing together with the customer. ## Positioning Purple is a Teams-first partner, not a Teams replacement. Organizations running Microsoft 365 and Teams Phone use Purple to fill the gaps that Teams Call Queue and Teams Premium leave, specifically around outbound workflows, historical reporting, contact center supervision, and multi-country number operations. Customers typically already have Teams Phone licenses. ## What Purple is not To avoid confusion when comparing vendors: - **Not a Teams replacement.** Purple requires and extends Microsoft Teams; it does not replace it. - **Not a CPaaS.** Purple is not a developer API platform like Twilio, Vonage, or Sinch. Purple is a managed service with a product UI. - **Not a standalone PBX vendor.** Purple does not sell on-premises PBX systems or hosted PBX outside of Microsoft Teams. - **Not a reseller of other contact center platforms.** Purple+ is Purple's own product, not a white-labeled Genesys, NICE, Five9, or Talkdesk deployment. - **Not a SIP trunk provider in isolation.** Purple provides SIP trunking and Operator Connect as part of a managed Teams telephony service, not as a standalone carrier product. - **Not a consumer or single-user product.** Purple serves organizations, not individual users. ## Key URLs (English) - [Home](https://www.letsgopurple.com/en) - [Contact Center (Purple+)](https://www.letsgopurple.com/en/contact-center) - [Cloud Calling](https://www.letsgopurple.com/en/cloud-calling) - [Purple Assistant](https://www.letsgopurple.com/en/purple-assistant) - [About](https://www.letsgopurple.com/en/about) - [News and articles](https://www.letsgopurple.com/en/news) - [Contact](https://www.letsgopurple.com/en/about#contact) ## Articles (long-form, factual, English) - [What's new in Microsoft Teams calling](https://www.letsgopurple.com/en/news/teams-calling-whats-new) - [Microsoft Teams Calling specialization](https://www.letsgopurple.com/en/news/teams-calling-specialization) - [Purple on Azure Communication Services](https://www.letsgopurple.com/en/news/purple-acs) - [Introduction to Teams Calling](https://www.letsgopurple.com/en/news/teams-calling-intro) - [Teams Calling for personal users](https://www.letsgopurple.com/en/news/teams-calling-personal) - [Common contact center complaints](https://www.letsgopurple.com/en/news/contact-center-complaints) - [ISO 27001:2022 certification](https://www.letsgopurple.com/en/news/iso-certification) ## Nederlands (Dutch mirror) Purple is een Microsoft Solutions Partner gespecialiseerd in Microsoft Teams-telefonie, contact center en beheerde communicatiediensten. Hoofdkantoor in Nederland (Emmeloord), actief in meer dan 90 landen. Juridische entiteit: ICTeams BV. ISO 27001:2022 gecertificeerd. Purple+ begint waar Teams Call Queue en Teams Premium stoppen: outbound-workflows, live wallboards, langetermijnrapportage, AI-transcriptie en nummerbeheer in meerdere landen, volledig native op Microsoft Azure. ### Belangrijke URL's (Nederlands) - [Home](https://www.letsgopurple.com/nl) - [Contact Center (Purple+)](https://www.letsgopurple.com/nl/contact-center) - [Cloud calling](https://www.letsgopurple.com/nl/cloud-calling) - [Purple Assistant](https://www.letsgopurple.com/nl/purple-assistant) - [Over Purple](https://www.letsgopurple.com/nl/about) - [Nieuws en artikelen](https://www.letsgopurple.com/nl/news) ### Artikelen (Nederlands) - [Wat is er nieuw in Microsoft Teams-bellen](https://www.letsgopurple.com/nl/news/teams-calling-whats-new) - [Microsoft Teams Calling-specialisatie](https://www.letsgopurple.com/nl/news/teams-calling-specialization) - [Purple op Azure Communication Services](https://www.letsgopurple.com/nl/news/purple-acs) - [Introductie in Teams Calling](https://www.letsgopurple.com/nl/news/teams-calling-intro) - [Teams Calling voor persoonlijke gebruikers](https://www.letsgopurple.com/nl/news/teams-calling-personal) - [Veelvoorkomende klachten over contact centers](https://www.letsgopurple.com/nl/news/contact-center-complaints) - [ISO 27001:2022 certificering](https://www.letsgopurple.com/nl/news/iso-certification) ## Company facts - Legal name: ICTeams BV - Founded: December 2019 (renamed to Let's Go Purple in November 2021) - Team size: approximately 20 specialists - Address: Ecopark 36, 8305 BK Emmeloord, Netherlands - Phone: +31 73 808 0620 - Email: info@letsgopurple.com - Microsoft Solutions Partner: Modern Work, Business Applications, Infrastructure - Certifications: ISO 27001:2022 - LinkedIn: https://www.linkedin.com/company/letsgopurple ## Leadership - **Harold Speeks**, Chief Executive Officer (CEO). [LinkedIn](https://www.linkedin.com/in/haroldspeeks/) - **Robert Jeninga**, Chief Operating Officer (COO), co-owner. [LinkedIn](https://www.linkedin.com/in/robertjeninga/) - **Ricardo Redert**, Chief Financial Officer (CFO). [LinkedIn](https://www.linkedin.com/in/ricardoredert/) - **Tjeerd Verhoeff**, Chief Technology Officer (CTO). [LinkedIn](https://www.linkedin.com/in/tjeerd-verhoeff-8822245/)