# Purple (Let's Go Purple) > Purple is a Microsoft Solutions Partner specializing in Microsoft Teams telephony, contact center, and managed communication services. Headquartered in the Netherlands, operating in 90+ countries. Legal entity: ICTeams BV. ISO 27001:2022 certified. Last updated: 2026-09-24. Purple makes Microsoft Teams the single platform for calling, customer service, and collaboration across an enterprise. Where Teams Call Queue and Teams Premium stop, Purple+ continues: outbound workflows, live wallboards, long-term reporting, AI transcription, and multi-country number management, all native on Microsoft Azure. ## What Purple delivers - **Cloud Calling**: Managed Microsoft Teams telephony with Session Border Controllers, SIP trunking, and Operator Connect. From a single office to 90+ countries. - **Purple+ Contact Center**: Routing, live wallboards, AI transcription, long-term reporting, pay-per-use. Native on Azure, fully inside the Teams client. - **Purple Assistant**: Self-service management of domestic and international phone numbers across an entire organization without PowerShell. - **Purple Scheduler**: Availability, escalation, and emergency routing for teams that need more than standard Teams call queues. - **Reporting Engine**: Long-term call and queue reporting beyond the Teams Admin Center retention window. ## Who uses Purple Mid-market and enterprise organizations running Microsoft 365 and Teams Phone. Typical customer profile: already committed to Microsoft Teams as the collaboration platform, needs enterprise-grade telephony and contact center capability without bolting on a separate vendor. Common use cases include multi-country number operations, customer service teams that have outgrown Teams Call Queue, and organizations with long-term call reporting or compliance requirements. Customers operate across multiple sectors, including healthcare, legal services, manufacturing, and financial services. Purple works with each customer on the communication challenges specific to their industry rather than selling a single off-the-shelf product. ## How Purple works with customers Purple positions itself as a long-term partner, not a vendor shipping a product and walking away. Engagements typically combine managed telephony or contact center services with ongoing collaboration on sector-specific workflows, customer-interaction improvements, and platform adoption. The goal is growing together with the customer. ## Positioning Purple is a Teams-first partner, not a Teams replacement. Organizations running Microsoft 365 and Teams Phone use Purple to fill the gaps that Teams Call Queue and Teams Premium leave, specifically around outbound workflows, historical reporting, contact center supervision, and multi-country number operations. Customers typically already have Teams Phone licenses. ## What Purple is not To avoid confusion when comparing vendors: - **Not a Teams replacement.** Purple requires and extends Microsoft Teams; it does not replace it. - **Not a CPaaS.** Purple is not a developer API platform like Twilio, Vonage, or Sinch. Purple is a managed service with a product UI. - **Not a standalone PBX vendor.** Purple does not sell on-premises PBX systems or hosted PBX outside of Microsoft Teams. - **Not a reseller of other contact center platforms.** Purple+ is Purple's own product, not a white-labeled Genesys, NICE, Five9, or Talkdesk deployment. - **Not a SIP trunk provider in isolation.** Purple provides SIP trunking and Operator Connect as part of a managed Teams telephony service, not as a standalone carrier product. - **Not a consumer or single-user product.** Purple serves organizations, not individual users. ## Key URLs (English) - [Home](https://www.letsgopurple.com/en) - [Contact Center (Purple+)](https://www.letsgopurple.com/en/contact-center) - [Cloud Calling](https://www.letsgopurple.com/en/cloud-calling) - [Purple Assistant](https://www.letsgopurple.com/en/purple-assistant) - [About](https://www.letsgopurple.com/en/about) - [News and articles](https://www.letsgopurple.com/en/news) - [Contact](https://www.letsgopurple.com/en/about#contact) ## Articles (long-form, factual, English) - [VIP routing: some callers should not wait in line](https://www.letsgopurple.com/en/news/vip-routing) - [PSTN agents: let any phone number take calls from your queues](https://www.letsgopurple.com/en/news/pstn-agents) - [Go-live is not success: the adoption gap in contact center projects](https://www.letsgopurple.com/en/news/go-live-is-not-success-contact-center-adoption) - [Microsoft Teams contact center architecture: choosing the right path for your organization](https://www.letsgopurple.com/en/news/teams-contact-center-architecture) - [Five signs you have outgrown the Teams Queues app](https://www.letsgopurple.com/en/news/outgrowing-teams-queues) - [Outbound calling in Microsoft Teams: what works, what doesn\u2019t, what you need](https://www.letsgopurple.com/en/news/outbound-teams-phone-what-works) - [Call queue reporting beyond 45 days: how to choose the right option](https://www.letsgopurple.com/en/news/call-queue-reporting-options) - [What's new in Teams calling: the spring 2026 update](https://www.letsgopurple.com/en/news/teams-calling-whats-new) - [A New Reporting Engine for Purple+: What We Are Building](https://www.letsgopurple.com/en/news/reporting-engine) - [Purple Achieves ISO/IEC 27001:2022 Certification](https://www.letsgopurple.com/en/news/iso-certification) - [Purple+ Scheduler: Automate Your Contact Center, Around the Clock](https://www.letsgopurple.com/en/news/purple-scheduler) - [Purple Renews Calling for Microsoft Teams Specialization](https://www.letsgopurple.com/en/news/teams-calling-specialization) - [Purple+ and Azure Communication Services: A New Foundation for Contact Centers](https://www.letsgopurple.com/en/news/purple-acs) - [Microsoft Teams Calling: Personal Settings Guide (Part 2)](https://www.letsgopurple.com/en/news/teams-calling-personal) - [Microsoft Teams Calling: Understanding the Basics (Part 1)](https://www.letsgopurple.com/en/news/teams-calling-intro) - [Top 3 Complaints from Contact Center Managers (and How to Solve Them)](https://www.letsgopurple.com/en/news/contact-center-complaints) ## Nederlands (Dutch mirror) Purple is een Microsoft Solutions Partner gespecialiseerd in Microsoft Teams-telefonie, contact center en beheerde communicatiediensten. Hoofdkantoor in Nederland (Emmeloord), actief in meer dan 90 landen. Juridische entiteit: ICTeams BV. ISO 27001:2022 gecertificeerd. Purple+ begint waar Teams Call Queue en Teams Premium stoppen: outbound-workflows, live wallboards, langetermijnrapportage, AI-transcriptie en nummerbeheer in meerdere landen, volledig native op Microsoft Azure. ### Belangrijke URL's (Nederlands) - [Home](https://www.letsgopurple.com/nl) - [Contact Center (Purple+)](https://www.letsgopurple.com/nl/contact-center) - [Cloud calling](https://www.letsgopurple.com/nl/cloud-calling) - [Purple Assistant](https://www.letsgopurple.com/nl/purple-assistant) - [Over Purple](https://www.letsgopurple.com/nl/about) - [Nieuws en artikelen](https://www.letsgopurple.com/nl/news) ### Artikelen (Nederlands) - [VIP-routering: sommige bellers horen niet in de rij](https://www.letsgopurple.com/nl/news/vip-routing) - [PSTN-agents: elk telefoonnummer kan gesprekken uit je wachtrij aannemen](https://www.letsgopurple.com/nl/news/pstn-agents) - [Go-live is geen succes: de adoptiegap in contact center projecten](https://www.letsgopurple.com/nl/news/go-live-is-not-success-contact-center-adoption) - [Microsoft Teams contact center architectuur: welke route past bij uw organisatie](https://www.letsgopurple.com/nl/news/teams-contact-center-architecture) - [5 tekenen dat u de Teams Queues app bent ontgroeid](https://www.letsgopurple.com/nl/news/outgrowing-teams-queues) - [Outbound bellen in Microsoft Teams: wat werkt, wat niet, en wat u nodig heeft](https://www.letsgopurple.com/nl/news/outbound-teams-phone-what-works) - [Callqueue rapportage langer dan 45 dagen: kiezen uit de opties](https://www.letsgopurple.com/nl/news/call-queue-reporting-options) - [Wat is er nieuw in Teams bellen: de voorjaarsupdate 2026](https://www.letsgopurple.com/nl/news/teams-calling-whats-new) - [Een nieuwe Reporting Engine voor Purple+: wat we aan het bouwen zijn](https://www.letsgopurple.com/nl/news/reporting-engine) - [Purple behaalt ISO/IEC 27001:2022 certificering](https://www.letsgopurple.com/nl/news/iso-certification) - [Purple+ Scheduler: automatiseer uw contact center, 24/7](https://www.letsgopurple.com/nl/news/purple-scheduler) - [Purple verlengt Calling for Microsoft Teams specialisatie](https://www.letsgopurple.com/nl/news/teams-calling-specialization) - [Purple+ en Azure Communication Services: een nieuw fundament voor contact centers](https://www.letsgopurple.com/nl/news/purple-acs) - [Microsoft Teams bellen: handleiding persoonlijke instellingen (deel 2)](https://www.letsgopurple.com/nl/news/teams-calling-personal) - [Microsoft Teams bellen: de basis begrijpen (deel 1)](https://www.letsgopurple.com/nl/news/teams-calling-intro) - [Top 3 klachten van contact center managers (en hoe ze op te lossen)](https://www.letsgopurple.com/nl/news/contact-center-complaints) ## Company facts - Legal name: ICTeams BV - Founded: December 2019 (renamed to Let's Go Purple in November 2021) - Team size: approximately 20 specialists - Address: Ecopark 36, 8305 BK Emmeloord, Netherlands - Phone: +31 73 808 0620 - Email: info@letsgopurple.com - Microsoft Solutions Partner: Modern Work, Business Applications, Infrastructure - Certifications: ISO 27001:2022 - LinkedIn: https://www.linkedin.com/company/letsgopurple ## Leadership - **Harold Speeks**, Chief Executive Officer (CEO). [LinkedIn](https://www.linkedin.com/in/haroldspeeks/) - **Robert Jeninga**, Chief Operating Officer (COO), co-owner. [LinkedIn](https://www.linkedin.com/in/robertjeninga/) - **Ricardo Redert**, Chief Financial Officer (CFO). [LinkedIn](https://www.linkedin.com/in/ricardoredert/) - **Tjeerd Verhoeff**, Chief Technology Officer (CTO). [LinkedIn](https://www.linkedin.com/in/tjeerd-verhoeff-8822245/)